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The Reinvention Era
The Reinvention Era
with Sarah Elizabeth, Reinvention Coach & Queen of Badass AF Comebacks
THIS ISN’T A PODCAST. IT’S A F*CKING RECKONING.
It’s your permission slip to stop performing the life you’re supposed to want… and start building the one that actually f*cking fits.
You’ve done “fine.”
You’ve smiled through the ache.
You’ve silenced the fire in your belly because you thought it made you ungrateful.
But now?
You’re done being digestible.
You’re ready to be f*cking undeniable.
WHAT YOU’LL HEAR
Stories that land like flashbacks from your future self
Belief flips that don’t just reframe…. they revolt
Truths you’ve been avoiding… and finally feel brave enough to face
No fluff.
No fake empowerment.
No shallow “you got this” bullsh*t.
Just raw, emotionally intelligent reinvention for the woman who’s done outsourcing her life to other people’s approval.
WHO’S IT FOR?
The woman who:
- Looks fine on the outside but feels like she’s running on soul fumes
- Doesn’t want another 10-step plan… she wants a goddamn reckoning
- Knows there’s more in her, even if she can’t name it yet
- Is done shrinking, explaining, pretending
This isn’t motivation.
This is movement.
The kind that starts in your chest, not your calendar.
WHO AM I?
I’m Sarah Elizabeth, Reinvention Coach. Identity mirror.
Loving bitch slap in human form.
Host of the The Reinvention Era Podcast.
Founder of the Badass AF Book Club that doesn’t clap for your trauma…. but celebrates your truth.
Queen of burning down beige lives and building thrones from the ashes.
I don’t help you glow up.
I help you remember the version of you who never needed fixing.
THIS ISN’T JUST YOUR NEXT CHAPTER.
It’s the f*cking ERA you write with blood, sweat, and zero apologies.
This is your voice returning.
This is your reinvention rising.
This is the moment you stop disappearing inside your own damn life.
The Reinvention Era
EP104 Who’s on Your Mind’s VIP Guest List? The Brain-Nightclub Analogy You Didn’t Know You Needed
If your brain was a nightclub... who the hell have you been letting in?
In this week’s Reinvention Era episode, we’re ditching the hustle and rewriting the guest list.
You’ll meet your brain’s inner staff…. from the flyer girl (RAS) to the bouncer (Amygdala) to HR (Hypothalamus), AND learn how to retrain your nervous system to roll out the velvet rope for badass boldness, wealth, power, and your next-era identity.
This isn’t “positive thinking”
It’s nervous system strategy.
It’s identity design.
It’s VIP-level reinvention.
Oh…. and if wealth is on your new guest list?
We’re kicking off Rich AF by Amanda Frances inside the Badass AF Book Club starting September 1st.
Join us and start making your next era rich in every sense of the word.
Book starts September 1st.
Guest list is open. You’re already on it.
Loads of Love
Sarah x
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Sarah Elizabeth 00:00
Hello, hello and welcome to the reinvention era podcast. I want to start this week's episode by asking you one thing, if your brain was a nightclub, who the fuck have you been letting in, and actually, are you the place to go, or you more like a dingy dive with sticky carpets. Where am I going with this nightclub thing? Well, if you've ever looked around your life and thought, Wait, hang on, why is self doubt in the VIP section who gave overthinking table service, you know, Yeah, same. Which is why this week, we're turning the shitty tables into sparkly, lush ones, no heavy life audits. This week, just a mirror, like a huge disco ball version. So in this episode, we're going to be talking about what it really means to become the bouncer of your own mind, and how to stop letting that voice in you know, the one you know, the one. So imagine for a second that your brain is a nightclub? Yes, a nightclub. Stay with me. Bear with you're the CEO. You own the place. You've got the vision, the vibe, the fuck off. CHANDELIER in the entrance. You're sipping your mocktail or your martini. No judgement in the VIP area. You've got dreams, a guest list, a new badass identity ready to dance their way in. But the thing is, you might be the CEO, the boss, technically on paper, but the actual staff, the ones running the door, checking the list, letting people in. Yeah, those, those are your subconscious processes. And if you don't know who's running security, you're gonna end up giving anxiety a VIP booth and self doubt the freaking karaoke stage. So let's meet the team. Shall we? I had a lot of fun with this one.
Sarah Elizabeth 02:20
First up, we've got our RAS, aka the flyer girl, your RAS, your reticular Activating System. She's the girl that's out on the pavement handing out the flyers. She's filtering out who what is relevant, then what's not? Basically, she decides who even sees the fucking club in the first place. Your brain can't take everything in your club. Can't take everyone in. So she's only gonna invite in who or what fits the current narrative, and if your current narrative is I'm not ready, I'm not good enough. Money never works for me. Guess who She's inviting in? Yep, every thought, story and belief that proves you right, so before anyone even gets to the door, RAS is out there already deciding who's allowed to even know about this party. And she's not doing it out of malice. She's doing her job. Her job is to protect the identity you've always had, which means if we want a new identity to walk in. We've got to give her new flyers. So that's RAS the fly girl.
Sarah Elizabeth 03:47
Next up, we've got our bouncer amygdala. Oh, the amygdala, security muscles, attitude, always scanning for threats. She's the one at the door going, hang on. Who's this bitch trying to get in? New Thought, new action. She's got something about her I don't trust bit of a glow. Don't trust that she ain't coming in this club. And amygdala has not been rude. She's just trained to protect you and anything unfamiliar equals danger. So when you try to start showing up as that bold, rich, unapologetic, badass version of yourself, she radios for backup. Got a code red at the door. This one smells like risk. You can just see it, can't you?
Sarah Elizabeth 04:42
Which brings us onto hippocampus, the club secretary. This one's the admin, the memory bank. She's got files and everything, and anyone that's been anywhere near this place. Since opening night, otherwise known as your day of birth. Day one, she's got a file on it, so amygdala radios her like, don't we know this person? I don't think she's safe. Is she safe? And our club sec, hippocampus starts rifling through the dusty old files. Like, hmm, yeah. Not sure. She did try coming in in 1989 and it went to shit. Not sure we trust this one logging it as incomplete page in HR. Now, shits getting mail.
Sarah Elizabeth 05:33
We're on to hypothalamus, the head of HR. Hypothalamus. Hears all the chat on the old radio and goes, All right, let's keep the boss safe. Release cortisol, release adrenaline. Let's make this bitch sweat before she gets past the cloakroom. And that is your stress response, not because you're weak, not because you're not ready, but because the club staff, your brain staff are running outdated procedures from a past version of you. So think SOPs, SOP, standard operating procedures, whatever you want to call them, they are still playing the 2007 playlist when it's your fucking era. They don't, don't know, meanwhile, you, you're the CEO boss lady in the VIP booth. Yes, you are looking hot, manifesting shit, setting intentions. You sent out gold invite to badass future you. You want her to enter like Beyonce in a renaissance top crime. But none of the staff got the memo. They didn't get the invite. They don't speak your language yet. It's like you're talking away in English and they're talking in Spanish. You're talking vision, they're talking survival, and unless you train them differently, they're going to keep turning away the exact version of you you're trying to become, which is why reinvention, real, proper, long, lasting reinvention isn't about air quotes, positive thinking. It's about retraining the fucking staff in that brain, in that club. It's about rewriting the bounce script, updating the flyers, installing a new vibe at the front door, and letting HR on the club, sec, you know, and your nervous system, know, ah, this identity isn't a threat. It's a fucking iconic. Love, they just don't see it. So let's fucking go and rewrite these standard operating procedures, right? So your nervous system's been side eyeing the new you side eye, but the truth is becoming her, the bolder, richer, louder, fuck this version of you that doesn't start with confidence. It doesn't start there. It starts with a choice, and you don't become her. Once you feel ready, you become her the minute you stop waiting for permission.
Sarah Elizabeth 08:14
And here we enter the alter ego. Now, this isn't fake it till you make it. This is Be it until you see it, remember it until you feel it. You're not pretending to be someone else. You're embodying the version of you who's been on silent mode for fucking years, holding her breath, waiting for clearance. She never needs it, the one who already exists but is just buried under trauma tidy timelines. Because the thing is, if you want to feel powerful, you've got to walk in like the version of you already know she fucking is. Now you might have heard me say this before, but just in case you're new or need the reminder, an alter ego, right? Is like your internal Wonder Woman. She's like the version of you who slips on the metabolic gold cuff struck in the room and says, Move. I've got this. You know, it's not a lie. It's not pretending. It's the bold ass amplification of who you already are, without the fear the doubt or the What will they think filter. Beyonce had Sasha Fierce right that was her on stage Alter Ego who let her perform full freaking power before she ever felt that way in real life, it's like Clark Kent and Superman set with lipstick and better boundaries, an alter ego gives you access to parts of yourself you've buried under being polite or perfect or palatable. Uh, so let's be clear, you're not here to earn it. You're here to own it. You've already got it right? Because confidence that's not your ticket in. That's what shows up after you do the damn thing skit, right? You don't need to feel ready. You just need to stop waiting. So try thinking about this. What would your Sasha Fierce do your version of Sasha Fierce? Your alter ego? What would she do? Would she sit in the corner of her own mind waiting for someone to call her worthy? Would she be tweaking the Instagram caption 17 times until it's hashtag good enough? Would she be playing small so no one gets uncomfortable? Hell no. She hit posts without flinching. She'd ask for the money, she'd book the damn thing. She'd walk into the room like she'd fucking owns it, because she does. And if that version of you still feels a bit out of reach, she's not. She's already on the guest list. Love. She's been sat at the bar in leopard print and killer eels tapping their nails like you done. Yet. Can we start now? Your identity is not like some fixed job title of a trauma timeline. It's a fucking vibe, a playlist, a feeling in your bones. So maybe the old track was, I'm too much. Oh, fuck it up. I'm not meant for that kind of life. Cool story. We've all learned it, but it's time to change the fucking song. What about I'm safe with power? What about I'm the woman who gets shit done? What about I don't chase I choose. And no, you don't need to fully believe it yet. You just need to play it on repeat until your nervous system and your brain stops fucking side eyeing it and starts singing along. Cause you, you're not in your glow up era, you're in your go off era. You've done survival. You've done just fine. Now it's time to do you full volume, no filter. So your mission for this week, right? Find your alter ego in you give her a name. Give her a name like Sasha Fierce. Give her a name. Let her pick your outfit. Dress like her. Speak like her. Let her speak first. Let her decide what your bank account looks like. Let her design the boundaries the Bougie fucking lifestyle. She's not your fantasy. She's your future memory. She's already waiting by the DJ booth like turn it up. It's our time, all right?
Sarah Elizabeth 12:43
So you've clocked the roles, right? You've met the team. You've realised half the staff are still traumatised from a dodgy review in 1997 and the other half think confidence, as the health hazard, no shade, right? They're not bad employees. They're just working without dated procedures. Now it's your job as CEO to retrain the club. Now we get into operations management, how to actually retrain the staff so they stop panic calling HR every time you do something powerful and start rolling out the red carpet instead. Because here's the deal, right? Your subconscious loves, loves, loves safety, but what it thinks is safe is whatever's familiar. And for a lot of us, that familiar has meant playing small, making do, second guessing our power. So the minute you try to upgrade the vibe, whether that's a new identity or just a new outfit or a new offer, whatever, the club staff panic and think you're under attack. Q, cortisol, cue, adrenaline. Q, abort mission. She's got mogue, you know. But what if, instead of shutting down, they could learn to open up and to trust your new moves, celebrate new beliefs, roll out the dopamine, not the fucking drama. So here's how we start retraining the crew. Right
Sarah Elizabeth 14:12
First up, we give our club SEC hippocampus, new files to file your memory bank can't approve something it's never seen before. So show her on purpose over and over and over, small, bold actions mean new data. So when you do things like speaking up without spiralling or not over, apologising or resting without any guilt whatsoever, or asking for more without flinching, you're giving her like, almost like receipts so she can go, oh, wait, hang on, okay, this new identity, she had a threat. She's actually kind of iconic love, so try writing down your day. Little bits of micro evidence, right? Start building the file. Not just wins, not just I hit a goal, but shit like I said no and I didn't spiral, or I raised my price and didn't get dumped, or I rested and the world didn't end. Oh, every micro moment means that a new file gets stamped with like, safe repeat more, please. And then the old files get kind of replaced by these new, upgraded versions. And then we need to switch your amygdala from bouncer to hype squad. The amygdala is just trying to do her job. Like all the others, they're just trying to do their jobs. But right now, amygdala the bouncer, she thinks rich, visible, magnetic, you. Equals Danger, danger, danger, danger. So let's reassign her. Celebrate the upgrades. Welcome the upgrades. Get excited when the unfamiliar shows up. Throw confetti instead of shade. How? By celebration, by movement, by managing your breath, by managing your nervous system, by by taking that fear and turning it into excitement. Excitement is just fear without the breath, right? You're just holding your breath when you're scared. Excitement is the same actual feeling, but you're breathing right. So breathe. Celebrate it. On purpose. When you do something scary but expensive, don't just brush it off. Celebrate it, even if it's awkward. Do a little victory dance. Give the Bougie Boogie around the room. Literally tell yourself this is what expansion and growth feels like this is good. That's how she learns that new doesn't mean threat. New equals yes, bitch go, you know. And while amygdala is getting a glitter out, we've got another team member to retrain. And oh, our RAZ, our flyer girl, if she's still out there, handing out invites to your self doubt and your overthinking and your scarcity stories, we need to upgrade our clipboard. How you show her repeatedly what the new narrative is, what the new colours are, what the new words are. You tell her who's VIP, who's in a circle and who should no longer be on the list. You speak it, feel it, act on it. The RAZ learns by repetition. So the more you align your vision, your action, your voice, the more she goes. Oh, right, okay, we want confidence on the list now. Okay, world is welcome. Okay. Powers. VIP, got this new flyers, new guests, new groove. And once we've done that, we also need to update hr EMERGENCY protocols. Your head of HR hypothalamus has been on eye alert for years. Her motto is better stressed than sorry. We're gonna rewrite that motto, and we do it by building more daily evidence of emotional safety. So try this with we're training them, right? So we have a almost like a morning meeting, like a morning intention check in, literally say, here's how I want to feel today. Here's who I want in VIP today. Tell them, and then choose actions that support it, and at the end of the day, almost after a evening review, right, ask yourself, Okay, what gave me energy today? Who was welcome today? Who drank the fuck out of me today and let HR know this felt good. I want more of this, please. You're teaching your brain and your body that success doesn't have to mean chaos. It can mean calm, ease, even pleasure. What pleasure Do you know what I mean then head of HR hypothalamus, she can learn to hold fire on cortisol and let dopamine out to play more often, because retraining the startup ain't just about damage control. It's about letting the real boss run the show. But all of that can only happen when you're clear about who is the VIP, who deserves the up level, which means taking back the mic, right? The staff can't run the show if the CEO never fucking speaks. And right now, your future you is waiting to enter the VIP booth, but no one's listening to her vision. Give her airtime, and that means. Thinking about what she looks like, journaling from her perspective, making decisions like she would, dressing like her, walking like her, banking like her, she in a fantasy. She's a frequency. The more time you spend with her, the more real she becomes. And if you're struggling to see it, I've got an amazing free tool on my website, and it's the one tool that changed everything for me, because that will bring you your vision. It's the one is a game changer of a thing, because you've got to tap in to that vision, that that future you and make her real, bring her to life. She's in you. You just gotta bring her to life. It's like you don't have just a nervous system and a brain. You've got a whole fucking nightclub inside your love and every time you choose growth and expansion over fear, every time you pause instead of panic, every time you step forward without over explaining, you're retraining those staff, you're changing the playlist. You're installing a new vibe, one that feels bougie, brave, boundaried, badass, all the bees. This is velvet rope energy, mate. And once your brain knows the vibe, it will stop fighting it and start going with it. So now the guest list getting tighter. The staff are retrained, the lights are low, the playlist is on point. Guess what?
Sarah Elizabeth 21:32
Now we've done all that. It's also nearly September, which is also a great high vibe tune, by the way, September, I won't sing anyway. Hey, if you've been here a while, you already know I love September. September's got that energy. It's got that fresh pencil case, clean slate, big fucking dreams kind of vibe. It's giving like New Year Without the hangover. It's the real reinvention season. So if you're updating your VIP list, don't just add confidence. Don't just add badass, add wealth. Yes, bit bear, put money on the fucking list. Because for me, reinvention doesn't end at identity. It expands into income. It ripples out into what you allow yourself to have. And if power and pleasure are finally getting through the velvet rope, then wealth is next in line. Sipping champagne, ready to dance. And that's exactly where we're headed next month inside the badass AF book club. Our new book hand picked is rich AF by Amanda Frances, and it's the perfect, perfect follow up to you are a badass that we've been doing in August. Think of it like we found our fire now we're stuck in the receipts. So if this episode made something, can you light up if you're ready to retrain your staff and make this era rich in every sense of the words you know where we're headed, come and join us inside the badass AF book club, where the books hit deep, the chats juicy, the wealth combo isn't going to be wrapped in shame or spreadsheets. It's drenched in identity and power and possibility, right? The new book kicks off. September. 1 guest list is open, but you're already on it. You know that we're making wealth feel normal. We're giving bougie our name. We're doing it with lip gloss boundaries and the most iconic book club going badass energy is the new baseline. See you at the Bar love. So I will be back in your beaut badass earbuds again next week, bringing bank energy mirror moments and probably another metaphor that turns your nervous system of brain inside, who knows? But until then, set the vibe. Set the guest list. Don't forget. Guest list got your name on VIP love. Loads of love. Bye.