EP114: You’re Not a F*cking Tree. Move the Damn Roots

What if reinvention wasn’t about a new plan, but a whole new way of being?

This week I’m joined by the brilliant duo Danny and Katie Bloomfield… partners in life, business, and a little bit of chaos! 

The Bloomfields have built a 10-million-pound property empire without losing their sanity or their sense of humour. 

But this episode isn’t about business. It’s about the pivots, wake-up calls, and bathroom-floor moments we all hit when life starts screaming at you… “Something’s got to change”

We talk about so much (I truly LOVED recording with these two 🩷)

• The You’re not a f*cking tree philosophy that changed everything
  
  
• What to do when life, work or love feels misaligned (and how to spot the signs early)
  
  
• Why busy isn’t a badge of honour… and what a full life actually looks like
  
  
• Energy leaks, emotional clutter, and how to stop pouring yourself into the wrong things
  
  
• How to reinvent as a couple (without losing yourself in the process)
  
  
• The five pillars of a wealthy life: health, assets, mindset, income, and connection
  
  
• Why authenticity isn’t just a buzzword. It’s the ultimate strategy
  
  
• How they protect their marriage, manage six kids, and still dance in the kitchen
  
  

You really don’t need a business to get something from this one… you just need a pulse and a desire for more. Whether you’re reinventing your career, your relationship, or your entire life, this conversation will make you want to grab a notebook and ask: What needs to move in me?

Because, as Danny says, “You’re not a tree, you can move”

Listen now wherever you get your podcasts… and don’t forget to follow Danny & Katie over on Instagram for real talk about business, life, and love that doesn’t pretend it’s all perfect.

For details of the amazing Strategy Day on Friday 21 November 2025 at the Belfry…. Check it out here: 

https://go.bloomfields.life/strategy-day

I hope you enjoy listening as much as I enjoyed chatting with this gorgeous pair. Please let us all know by leaving a review of the episode 🩷

🔥 DOWNLOAD FREEBIES TO FUEL YOUR REINVENTION

📲 FOLLOW on Instagram and Facebook

🩷

Transcript

SPEAKERS

Sarah Elizabeth, Danny Bloomfield, Katie Bloomfield

Sarah Elizabeth  00:00

Hello and welcome to the reinvention era podcast today. I've got two people who know a thing or two about ripping up the script and reinvention. Danny and Katie Bloomfield aren't just another husband and wife team telling you to hashtag, follow your dreams. They full on lived the uncomfortable bits, the career pivots, the are we completely mad moments, the nights, laying awake wondering is the latest bold move was a mistake, and through it all together, they've built a life and business that's far less about ticking boxes and far more about living in alignment and doing it as a couple without losing themselves as individuals. I wanted them on the show, because so many of us hit that moment, whether that's after a divorce, a big birthday, a wake up call, where we just think, I don't want another new plan. I want a whole new way of being. And Danny and Katie have become known for the way they talk about reinvention as a team sport and for the honesty with which they share. The hard bits they're absolutely known for their chemistry that is as magical in life as you see online. So if you've ever wondered what it looks like to stop living by someone else's rule book and start designing the next era together, this one's for you, welcome. Wow.

Katie Bloomfield  01:20

What an introduction. 

Danny Bloomfield  01:21

Fairly good intro. It's good to be here. Thanks for having us.

Sarah Elizabeth  01:26

Well, I had Katie on, obviously before. And actually, Katie, you were the last guest on the podcast as the divorce chapter iteration. And you're actually both the first guests and the reinvention era. And Danny, I think you're the first man. You're the first bloke.

Danny Bloomfield  01:43

What a privilege.

Sarah Elizabeth  01:47

Welcome. Welcome. Okay. Do you want to give a little bit of a background to yourselves as to kind of what you do and how you've come to being here?

Katie Bloomfield  01:57

Yeah, absolutely. Do you want me to go first? Yeah, you go, okay, so we are property entrepreneurs. So we work together in the property industry. We are investors, developers, the dreaded landlords. Dare I say, good good rap all the time to be in the press. But yeah. So we're property entrepreneurs. We are also coaches, life coaches, business coaches, for people who know that they want something more out there. And we follow a certain framework that we will go into through the through the chat. I'm sure. We're also parents of six children, ranging from 22 to five. So we live that blended family life, and like you say, we rip up the rule book a lot of the time. Sarah, just because, just because something is always or has always been that way, doesn't mean that it needs to stay like it, does it so exactly that repaving the way for change?

Danny Bloomfield  02:57

Yeah, we are. And I think even at this early stages podcast, one phrase really sticks out for me, which is relevant to this podcast, which is, as we were, as we were meeting, as we started dating, as we started talking, it kept coming up time and time again, which is, you're not a fucking tree so you can move Yes, and we loved that, and it's become a Bit of a signpost, isn't it? A bit of a mantle. Stick

Katie Bloomfield  03:25

is great, but you just made it sound like really you're not fucking tree.

Katie Bloomfield  03:34

Like where you are move, like you can, you can get you can move your roots, wherever you want to move, you can do in life, can't you? So but that phrase was one that we said from the beginning, didn't we? Yeah,

Danny Bloomfield  03:49

and it's all right, isn't it? You can, you know, if things aren't going how you want them to be going right now? Yeah, and you want to move and do something different then, then do that. Just gotta work out what it

Sarah Elizabeth  03:59

is. Yeah, exactly that. And I think you're so the two of you obviously, like, you say you've got six kids, you're very busy, very busy. What was the moment that made you realise that things have got to change? Was there a Was there a specific moment that kind of was like, we can't carry on like this. We've got to do something different.

Katie Bloomfield  04:20

Do you know what? There's been quite a few of those through our time together, hasn't there? I mean, separately. So we've both been married previously. Obviously, otherwise I wouldn't have been on the divorce chapters, would I? And we are very firmly married still. So we've both obviously married before, and that, I mean, they were very took very different turns, like I was divorced in 2012 like finalised divorced in 2012 when just I was I wasn't even 30 yet. And, you know, I think there's different points, you know, I sort of been up and down with mental health challenges. And we. Fought depression for a really long time. I had undiagnosed postnatal depression for a very long time, and there is that moment, isn't there? Probably when you're crying on the bathroom floor and you think something's got to change. But that was more in my life. I mean, when we we started dating in 2017 didn't we? And know how much you want, I mean, we were still sort of, you were still in the depth of divorce at that point, weren't you? And we'd started dating. But, I mean, it's been hard through certain times, hasn't it, business, personal?

Danny Bloomfield  05:38

Yeah, I think, I think when you reach that moment where you go, something's something's got to change here. This isn't quite how I saw it or how wanted it to go. We need to do something different that when you really hit that moment, I think we all have times where you go, I'm pissed off of it. I'm going to do something different that's different to the moment where you go, something has to change. And you really know in that, in that moment when you're feeling that you will, you will know it, and you will feel it. And I think that's almost like letting the prison sentence go off your back. Once you make decision, you feel it, something's got to change. There's almost this relief. I think even if you're not sure what you're going to do next or what you're going to change to, there's almost a moment of relief, because you're just letting the monkey off your back. You're letting you're unshackling all of the weight. And at that point, when you make a change to go, something's got to change here. When you're at that point, normally, life is pretty heavy. You're feeling bogged down. You feel like feeling overwhelmed. You're feeling just heavy with everything, and it's like someone's just taking them off your shoulders, because you're making a choice and you're taking control. And I think that's the key. It doesn't matter necessarily, why or what you're going to do next, the fact that you're making the decision to take control again and to go and find what the next thing is that fits, fits you better, aligns with your values. More is the key moment. And yeah, we've, we've had a few of them when we've been together, none as big as probably when we both made, oh, sorry, when we both made them. Yeah, that wasn't, I wasn't hitting you, I promise. None as big as the moment before. Yeah, we were together to get to the point where, you know, we made a really big life change. Our choices now have been more pivoting. They've been more like, this isn't quite like. This is going well, this is going well, this is going well, but this bit isn't and it's not going where we wanted it to, or it doesn't. It doesn't feel how we want it to feel. We had that conversation this morning about one of our businesses, or one part of our businesses, it's like something's not quite feeling right. And I think we need to do something different here. And even just verbalising that and saying out loud, we're both like, Yeah, I've been feeling that as well, and it was, and we haven't actually dug into that yet, but even just by saying it feels like a bit of a weight, is our Okay, great. So we're both feeling it. Let's now we can, we can sit together and work out what we're going

Katie Bloomfield  08:18

to do. I think that's that. That is a key part that actually we see with a lot of clients as well, and even if they're not clients, even if they're you know, sort of people that we you know, acquaintances, or a lot of people within the business space and outside of it, you're told a lot, aren't you like I can feel something's not right. And how often do we ignore that feeling like we shove it down, like, shut up. I've got to do this. I can feel something's not right. And if you can feel something's not right, usually there's something that's not right, yes, like, all the signs are there, and the longer you ignore it, yeah, like, the the more shit it becomes.

Sarah Elizabeth  08:59

Absolutely, absolutely. I said recently that it that train saying, isn't it, the longer you stay on the wrong train, the more expensive it is to get back. Yeah, it's so true, isn't it? It's kind of, you know, you just that sunk costs fallacy, you know, you think you've thrown everything into it. You've got to stick it out. But, you know, there's a feeling that it's just, like, not quite right. That is that divorce, yeah?

Katie Bloomfield  09:28

How much, um, how much we we put on, how much we spent on something that can't change it. Now, I spent like, money on that can't do that now, yeah, no, I'd rather spend the money all day long, or the time all day long? Yeah, all right, you've spent the time done that. But have you invested? What have you learned? What have you come out of it with? You know, we often will go through the biggest changes. Won't we will be the biggest thing that's changed in something, whether we've learned something, whether we haven't, we have to make the. Same mistake three or four times before we learn sometimes, don't we?

Sarah Elizabeth  10:04

Yeah, yeah, yeah, yeah. It's true. We do put a lot in it, don't we about what we've spent? I said on the podcast recently, like, it's like buying a really expensive pair of shoes that give you terrible blisters, like horrendous blisters. You can't walk in them, but they were expensive, so you got away of them. You know, it's that kind of thing, isn't it? It's like, it's such a weird mentality that we've but it's also how much it costs in terms of time and our energy. Like, when you know something's not right, like you say, you've just said, you've you've been feeling that, like there's not anything potentially tangible, is it? But you know you, you're trusting your your gut, your intuition, whatever it is that it doesn't feel quite right. So we're just gonna maybe pivot.

Katie Bloomfield  10:51

We stayed in it. We had a business in March. Did we sell it? March, 24 March, 23 three. March, 2023 we sold a business, and that business hadn't been feeling right for a long time.

Danny Bloomfield  11:04

Had it? No, it's 24 Sorry, I thought it was 24 Yeah, it's not yet, not quite two years. Yeah, it didn't feel right for a long time. And I think that's why that's probably for us, why we've not had a big things have got to change now moment is because we're we're much more aware of who we are and what we stand for and what we want to be doing. We're much more our communication between each other is really high. So whenever anything starts going down a wrong path or we're not quite happy with something, it gets talked about quicker. So we can either correct that or make a make a change before it gets to the shit. Something's got to change kind of moment. And I think it's not that the things in our life haven't happened that could have reached to that we've just got more aware and better at stopping it before it gets to that point and moving it doing whatever we need to do in that moment, and I think that's been, that's been the key. But the more we've known, the more we've dug into who we are, the more we've dug into who we are as a as husband and wife and business partners. Yeah, the things we're doing are more aligned with our values and what we want to be doing on a daily basis and what we don't. And that's that's probably at the moment where the conversation this morning's come from. Diaries are looking a bit like we don't want them to look, and part of our vision is that we have time. Time is always our choice of how we want to spend it, and that we're not always so busy that we don't have a moment to catch our breath or concentrate on all, all of our different life areas, and it's starting to move in that direction. And it's like, actually, okay, let's stop this here. And we will, we will look at our diary every month and look at right Are we still on track? Because your diary, I think, is a really great indicator of where your life is, and where your business is at and what's going on, a really great indicator of the last month and the month coming ahead. And it's all right, some sometimes to look at and go, I don't like how this looks the next month. And it's not just the next month is the next two, three months, and I can see that hamster wheel. And that's not what we bought into now. That's not what we're about. It's not what we want to be doing. So let's make a change now. And it's Monday today. So what can we change as of next Monday? Yeah, and I think that people sometimes worry too much about what other people are thinking about rather than going this doesn't align for me. Now there's also there's also things where we go, look, we've committed to that, so we're going to carry on doing that because it's the right thing to do, and we've committed to that or or we've committed to helping that person. They're a good friend, and we want to help them, and we that's a part of our values, but there's other things maybe in the diary that won't be part of our values. And we'll go, I know we've committed to doing that, but let's have a really open, honest conversation now and move that because it just doesn't fit. And that's okay,

Sarah Elizabeth  14:07

absolutely, absolutely it's so interesting, isn't it, because you're absolutely right. It kind of most people will build a business for some kind of freedom, won't they? But then, actually, when it ends up becoming just another kind of noose around your neck? Yeah, it's not helpful to anyone you. You ran recently your webinar, didn't you about managing your time and and being strategic with your time? Because obviously, like, say, you've got a very busy family, you've got a number of different businesses. You're also radio host as well, aren't you? So you've got a lot to do. So what would be your main tip for that? Would that be kind of just tapping into that feeling or looking at the diary? Do you? You know? How would

Katie Bloomfield  14:52

you I would say first, like the word, the word busy gets, gets kind of thrown around and. Badge of honour. And people tell us all the time, you're so busy, you're so busy. And we often reply with, well, we lead full lives. Okay, love that they are full of the things that we want in there, amazing. And that might well look busy to some people. Yes, we've got six kids, I mean, but you know, the oldest 122's she doesn't live at home. Youngest one's five, so, you know, he's just learned to ride a bike, you know. Now learning to read, you know. So, yeah, are we busy doing those things? Of course, we are. You know, that's why we became parents again. You know, your kids. For anyone who has got got children, they'll know they need they sort of do that through life, don't they? They come back to you, they go out again and grow, and then they come back to you again. And that they do that through different through different periods. But yes, we do lead very full lives, but the things that are in our life are the things that we want in there. So I mean, your your podcast, is the reinvention era, isn't it? Yes, yes. What are the big things that are in your life? For us is health. Is each other, family, you know, the connection with other people, our business. We want our business to be a big part of our life. We enjoy it. We wouldn't do it if we didn't enjoy it. Because, you know, you don't just work for the freedom of the freedom of money. No, no, no, no, go and get a job that paid me six figures for that. Yes, but actually, I want the freedom of working for myself, working for something that we're building for ourselves. So what are the big it was a professor that done that, didn't he in the jar? You know, the jar is your life, yeah. And then in the jar, you put in the big golf balls to start with, the big one, the things that you can't not have in there, the big things that are in your life. And then around there are the other things you're going to tell us what they are, because I know that you know way more than I do. And then the sand and the water goes in around the or, you know, like the bigger things first, yes, what is it you want in your life? Can bet your bottom dollar if you see that we're doing it, we want it to be there.

Sarah Elizabeth  17:09

Yes, and that's your priority. And you've made all

Katie Bloomfield  17:13

too easy to be that people pleaser. And I feel like I've got to why? Why do you feel like you've got then should,

Sarah Elizabeth  17:23

yeah, which is other people's expectations rather than

Katie Bloomfield  17:28

but also, you know, I've got to go and pick up the kids. Well, I don't have to go and pick up the kids. I've got choices. I can leave them there, in which case they'll go somewhere else, I'm sure, you know, but I've got to, or I can, I can arrange somebody else to pick them up, but you don't want to do that. So you're choosing to go and pick the kids up, right? Yes, or, Oh, I've got to go and do this meeting. We don't have to. You're choosing to because it's going to bring you business. It's going to bring you connections, whatever it is that that meeting's about looking at those things. Well, why are you doing if I looked at somebody, why do you have that in there? Well, I've got to design some Canva graphics, have you? Yeah, you probably don't have to do that. So let's look at what is it that's in your diary. I mean, default diary is absolutely your bag, isn't it?

Danny Bloomfield  18:19

Yeah, it is, just because it's about controlling your your time again, in the way that you want to rather than other people. A lot of the time we get controlled by what we're doing in our day by other people. It might be emails, it might be WhatsApp message, it might be phone calls, it might be slack meetings, it might be whatever. And I believe fundamentally, that's the wrong way and working. I think that we should set our core key, key value areas, our high revenue generating areas, whatever it is that we the key to us, our relationship, our children, the key our health, the key parts that we want in our week, and then fill the rest of the time, or allow others to fill it if you're then comfortable with Okay, so I do need to do that for that person, because they need that by that day. Or this, this is quite important, fill, fill that form back in, or whatever it is. And I think that's that's then, okay, once you've got set in stone the things for you, and I think that that's a priority to live in a high quality, high performing life. Our webinar that you alluded to was around energy leaks. We're talking to a lot of our coaching clients and people in our community at the moment looking at doubling revenue, but a lot of the time it isn't, it isn't the lack of ability to double the revenue, that's the problem. They know how to do that. It's their bucket is leaking in other areas, in in their life, their energy bucket. And again, it's, it's back to looking looking at. So you asked, What? What would you say? Looking at? Where are you? Lack losing energy. See, is it, is it time? Is it, is it procrastination? Is it lack of focus or clarity? Is it your network or close people around you? There's, there's, there's so many different ways where we're losing energy, losing that energy, and if we can fix that and block those holes up, then we're going to be able to focus our time and our mind on doing the things that matter to double our revenue in that

Katie Bloomfield  20:25

example, absolutely. Yeah, yeah. I just, just to add on there. And I mean, nine times out of 10, the thing that you think is the problem in your business isn't the problem in your business. It's very true, though, isn't it? Like, if the problem in your business is not enough money, you know, you haven't got enough revenue coming in. Yeah, okay, so let's look at why. Then you haven't got the confidence to go and ask for the business, or you haven't had the time to deal with the creative space, to actually put a product out, or a product together, or, you know, whatever it is. Yeah, it's not the fact that the revenue is the problem is the either the revenue generating tasks or something else that is hiding behind that. So that's a symptom. Not enough revenue is a symptom of it, yeah. But if you speak to 10 other business owners today, I will promise you that none of them will probably say not enough revenue. But people are still buying out there, people still need the support within their businesses or the product that you've got to sell. Yes, but the focus isn't always in the right place. And I think sometimes having that check in, either with a business partner or mentor, coach or however it is that you like to work, having that check in, and the gentle calling to say, actually, that's not the problem.

Sarah Elizabeth  21:44

Yeah, it's so interesting hearing you both talk about how you kind of bounce off each other, and talking about those, those energy leaks, how you know that's quite difficult when you're when you're working on your own, isn't it to identify or be able to sort of step back and and kind of have that bigger picture. Is that as the kind of another benefit of actually working together that you can see in each other, if something's a little bit out of alignment for the other and you can kind of pick that up?

Katie Bloomfield  22:14

Yeah, I think so, because there's, there's two of us, right? So there are businesses very much. Is our life? Yes, I am me, and Danny is he, but I, we have one life. It's the shared goal, the shared vision, this shared thing working towards every decision that we make. Obviously, I trust him to make decisions, and vice versa. But big decisions need to be spoken about by you know, we decide business decisions. We decide, and we we are too, but also we are in masterminds. We have two separate coaches within our businesses, because sometimes you can't see the wood for the trees. Can you? Yes, you want to expand, you want to grow. You want to move into a different industry, whatever that is. We want to go with somebody who's going to see keep us at the top of our game. That is always something that we I mean, you look at Wimbledon, I always compare it to Wimbledon tennis. Tennis players. They are seeded number 123, in the world. How do you think they stay at the top of their game? They have that coach to keep them at the top of their game, and they're the best in the world. You know, every good coach has a coach and or mentor or group of peers that then support, yeah, entrepreneurship is a lonely place, right? Yeah, really lonely. Yeah. It's not for those who are doing it right exactly. They are leaning on people who are doing things similar. Or what is it you won't outgrow the room the size of the green the size of the room that you're in a shark after you fit into a bigger tank, and that we should constantly keep evolving and really squeeze the most out of the resources that we've got. And by that, I don't mean trying to latch on and, you know, just get free stuff necessarily, because we want to pay their time and pay them well. But equally, if we're the biggest one in that tank, we want to put ourselves in where we feel like small fish in a big pond again, because then we will grow Yes.

Sarah Elizabeth  24:24

So, and also, there's that saying, isn't there you become like the five people you spend the most time with. So you want to spend your time with the best people that are gonna you're in that sort of mix. You're you're rubbing off their energy as well. Aren't you

Katie Bloomfield  24:41

absolutely so true. It is. It's so I mean, if you know four millionaires, you'll be the fifth, yeah, if you know for alcoholics, you'll be the fifth. You know like and you can put that around whichever way you want, can't you? Not? I don't mean maybe know them, but if you hang around with them, you know that is because. Will. You will meet the people. You'll meet the expectations of the group. That is generally what we tend to do, is humans, isn't it? Yeah. Decision wise, business owning, yeah. If you're on your own as a business owner, you've got to make those decisions, and you've got to hold the responsibility of that with the ownership of self, but having those people around, the peers that you can bounce ideas around, or, you know, what would you do in this situation? Have you had this situation happen to you? And things like that are so, so important, so important.

Sarah Elizabeth  25:36

How do you how do you keep your kind of sense of self when you are doing that together with a bit, like you said, you have individual coaches, and you've got, how do you keep your sense of self and identity within this kind of empire you're building as a couple? Do you know what I

Katie Bloomfield  25:54

mean? Do you mean how do, how do we keep like us so me,

Sarah Elizabeth  25:58

me individually? Yes, yeah,

Katie Bloomfield  26:01

I think, I mean, there's different things that we enjoy, aren't there? And we've, we have separate friends and separate hobbies as well, but within, I mean, and we've got separate expertises, if I would say separate areas, you know, I would work to coach a lot of people together, yeah, so they get access to both of us. I mean, you'd go like, all in on business systems and numbers and the metrics and things, whereas I would work more on the like the personal development, the confidence of that, and the creativity and things like that. So, you know, we've got kind of like the areas covered, so we've got different skill sets as well. Yeah, I think you don't really figure out who you are immediately in this world, and you're forever evolving. And I think we check in often, yeah, so we're growing together, but we're growing at the same pace as so we don't end up going like that.

Sarah Elizabeth  27:06

Yeah, I was gonna say, Do you ever hit a point where you like where one will go, I want to do this, and the other will say, Nah, hang on, hang on, hang on. I'm not quite ready yet. Do you know what I mean? And then how do you negotiate that?

Katie Bloomfield  27:22

Yeah, negotiation is a great, a great word. We do definitely negotiate. I think that we're very different people. My battery is always low, always we've just said stop, because my battery is low on my laptop and we're recording on my laptop. This guy, what's your battery up? Bo, it'll be high. Yeah, it is. My battery's just so your laptop's fully charged. Laptop is fully charged. So So is someone, right? Well, mine's always low. And we went and bought an electric car. So, I mean, I didn't, I don't put the beer now I don't and that's not because I think in every in every relationship, there's somebody who just takes their clothes off at night, on them on the floor, and there's when he folds them up and puts them in the right place. I'll let you guess which one I am in a partnership, there's just someone who has to, like picking up the slack as well, isn't it? Yeah, and be prepared for that. Danny knows the best parts of me, and he knows the worst parts of me. And I know this isn't necessarily about, you know, sort of two people necessarily like your podcast, but how you work with other people, how you work with the team around you. I know my strengths and I also know my weaknesses. So if I know my weaknesses, great, let's avoid those areas. And who can I fill those areas with? Who can I put into those places that do that thing? You know? Do you understand what I mean? Like? I don't know if I'm saying it in the right way, but I right way, but I when you, when you can be really open, like that ownership of self that we talked about. I mean, we've got our values, haven't we, which we really went through we then they've evolved over years as well, completely reinvented at one point. And we've, we've got our values, and part of that is ownership of self, knowing that who you are, knowing who you want to be, and the person that you are trying to become every day. If you can really get comfortable with knowing that you're growing into that person, and then revisit it often, then it just becomes, it evolution, doesn't it? There's gonna be those good parts. They've got to be the bad parts. I think, on the last podcast we spoke about, like, if you look at a tree like it's autumn now, all the leaves are falling off the trees. They have to do that. They can't bloom all the time. Yeah. Yes, the leaves fall off. They they nurture the ground, ready for it to just go into the winter period and then into like it, it will, it will bloom again. It will be springtime. It will be that good time again. But you have to be comfortable with it being the not so good

Sarah Elizabeth  30:18

times as well. Yeah,

Danny Bloomfield  30:21

income, we never, we've always said right from the start that we will always only do something if we're both in Yeah, and if we're not, then we won't, however much one of us might want to do something, if we're both not there and we're both then happy to be persuaded and given good rationale and reasoning as to why. But if we're not both there and in, then we're then we're both out, yeah, and I think there's been some fundamental rules that we've kept, like that one that that have been really good for us and kept us strong together, and in terms of the individual bits we both lead on, like Kate said, we're both leading on separate things, and because we're both stronger at certain things, then we back each other up. And I think I wouldn't even know what some some of it, I wouldn't like the like the charging the battery, for example. It's just something I do. I just notice that I'm checking it constantly, and it's not there's there's never between us in business and life. There's never any, oh, you've batteries run low again, or whatever. It's just the batteries. I'll just come plug it in because I know that Katie won't see it until the whole screen goes blank and then

Katie Bloomfield  31:39

goes did actually happened in a master class as well. Didn't it happen in the master live? Yeah, like we were delivering it live. And luckily, we had a team member on there as well who just sort of blank, filled the space while we charged it in. I was like, oh my god, it's just run out of battery.

Danny Bloomfield  31:56

That's just life with the Bloomfield. You know what I mean? Just crack on with that. We know what it's about. We laugh about it, yeah. And we just, we just deal with it. And I think actually, that's one of our really strong points, that it we're not trying to be anybody different. We're just trying to be us. And if it happens, we just go, sorry, the bats run out. Well, that might not be the most professional thing in the world to do, and it might be a problem for some people, and if it is, then that's fine. Go and find somebody else that you that that is us. And also, there's some absolute golden nuggets because of things like that, because we're not precious about certain little bit. I

Katie Bloomfield  32:39

think that's why a lot of people do like working with us, Sarah, because we're just real people like, yeah, that that, and we're still we, you mentioned already, yeah, we've built an empire. We have, and it did feel a bit uncomfortable to say that to start with, didn't it? But like, you know, we own a 10 million pound property portfolio. For clarification, for anyone listening who wants to say that we don't, the banks, obviously, own a lot of it's all cash. We'll just bash it in. No, like we don't have 10 million pound in the bank, obviously, obviously, yes, you know, whoever's got 10 million pound in the bank, like you're wasting your money there, you know, generates an income for us, which we work with our investors on, you know, but we have built a really good life. It's not just business, is it? You know, we've got six kids in a in a term, blended family, right? Yes, yeah, that wasn't easy. It's still not. And reasons why people often come to us is if you're just so normal, like, yeah, kind of am, whatever normal is, you know, I mean, I dance in the kitchen as much as anybody else, and I still and I forget to charge my laptop. You know, I

Danny Bloomfield  34:00

was thinking when you were talking about, you know, when you're in every room, every opportunity and space, you get to try and maximise that opportunity. And, yeah, I think people can see that sometimes being quite manipulative or or certain other not very nice things, but as long as everything you're doing is with authentic, authenticity and integrity, then you can still do these things in that way. And that's why it's important to us just to just to be us. No heirs and graces will just be us, because we feel like that's really authentic. And everything that we want to do, we want to do with integrity. So we've got six kids, as we've mentioned, the reason we're doing a lot of what we're doing, and why we're doing it, is because we want a role model to them that by being yourself, not trying to be other people, by being comfortable with who you are, the good bits and the and the the other bits, there's no bad. No, they're no bad. And by you don't have to be the most in. Intelligent person in the room. You don't have to have got brilliant A levels or GCSEs, but through hard graft, being a good person, by holding high values and morals, by wanting to help other people and giving, giving yourself to other people, to help serve them in some way as well. We're just trying to role model that by being good people, you can be successful, and there's success, and that can be it, yeah, and you can, you can still earn yourself a very good living out of it in the process.

Sarah Elizabeth  35:34

And I think authenticity, that's such a key, as you were talking both of you, you know, that's that's a word that always jumps out with when you two are speaking, when you're delivering anything, that's always a word that jumps out that authenticity, authenticity piece, and that you're so relatable that you get it. And I think actually, if you were trying to be someone else, that that would be lost, doesn't it?

Katie Bloomfield  36:01

It soon shines out if, because it's, you can't keep up, you can't keep up an act forever.

Sarah Elizabeth  36:08

No, no, just gonna be

Katie Bloomfield  36:10

you, you know, yeah, I think that's what.

Danny Bloomfield  36:14

That's hard work, isn't it? Yeah? Like, must be such hard work, trying to keep up an act, not be, yeah, but there's, there's hard enough things going on in life anyway that we all have to deal with, yeah, let's just keep it simple. That's one of our other mottos. Let's just keep it simple wherever we can. And being yourself is the simplest way of keeping things I think,

Sarah Elizabeth  36:36

yes, yeah, no, it is totally and I think, I think you're totally right. It's really hard work. I spent a lot of my life almost like a chameleon trying to fit into different places. And it's fucking exhausting. It's absolutely exhausting. And then when you start to just be yourself, yeah, it's so liberating as well. But, you know, I think in an age of social media, whatever it is, you know, the sort of the young people of today, like you, you know, for your kids, they're seeing this kind of almost expectation of how they have to be that isn't them, and it's not fair. So I think the fact that you're role modelling that for your kids is brilliant. I really do, because, you know, it's so important, and it isn't something that we're taught,

Danny Bloomfield  37:23

no, no, it's not. It's not something we're taught. And it's, um, it's a it's a pretty good measuring bar as well for us as to whether we're doing a good job or not depend on what they're saying. They're all on social media, the older ones on not all of them, yeah, the old ones on social media. They're watching what we're doing, even if they don't want us to know they are, because they'll say things as the day or the week's going on, and whilst we're not thinking every day, I want to be a good role model to the kids today. I want to be that's just inbuilt in what we're trying to do. It's pretty good measuring bar that if you were to do something that was really unethical and pretty disgusting as a human being that would soon come back, and they're watching that, and they're seeing it, and that's not that's not cool. And I'm rafting hard to be a cool dad, so he pulls off the cool mum easily. I have to work at it, but it's pretty good motivator.

Sarah Elizabeth  38:25

Yeah, well, you've talked a bit about your values, both of you, and I think that's the thing, isn't it? Because I think your values, generally, in life, anyone's values comes out in their behaviours and their actions and what they're doing. You don't have to sit there and say, These are my values. It comes across, and that's what say for you, to authenticity, integrity, those are the values that come across without you having to say they're your values. So I think that's really important to sort of, you know, kind of recognise, isn't it? And it's and it's also what, what for both of you, what have you had to kind of almost lose unsubscribe about ideas around success and business? Are there kind of concepts that you had preconceived ideas?

Katie Bloomfield  39:12

Yeah, absolutely. And I think the main one, the main one for me, is that success is whatever the fuck you choose it to be love it, yeah. And not somebody else's idea, not somebody else's idea, whatever it is for you. Yeah? And that will change. If you're doing it right, it will change. Yes, you know, because we all start out like we want the money, the house, the car, the clothes, right,

Sarah Elizabeth  39:47

yep, yep, the things. And actually,

Katie Bloomfield  39:49

if you want the money, the house, the car, the clothes, that's fine, absolutely fine. But actually, success in its whatever. Form you're looking at it in, is contentment, isn't it? Yeah, yeah. Contentment, laying your head on the pillow at night time, yes. And being not just comfortable but happy with the day that you've had with the person you are, yeah. And that is different for everybody, everybody. So, I mean, we spoke before about on the previous podcast about your wealthy life, the playbook. Now, there's five areas in that. And like everything, it evolves. It has evolved, and it probably will continue to evolve. But there's five areas that we in a wealthy life, and we, I mean, we worked over this for a couple of years, haven't we, and still working on it, five areas, in order to be wealthy, have a wealthy life, first of all, it starts with your health, right?

Sarah Elizabeth  40:57

Absolutely. I mean,

Katie Bloomfield  41:01

maximum health. Is that very first one maximum health? What does maximum health look like for you, not for everybody else, because some people, Harry, you like to go to the gym. I called you Harry every day. I want a yoga, right? I don't, you know, I'll do I do like the gym. Sometimes I like to do other things. I like to walk, etc, etc. But some people will want something, and some we want another some people want to eat clean and eat this and eat this and eat this. Yeah, I like the donuts. I'm here for the donuts, right? Mental health, physical health. So whatever that looks like for you, your maximum health. And we're very blessed with our health as well, aren't we? You know, some people aren't as as much. So what is maximum health for you? Yes, assets. We're property entrepreneurs. Okay, you can't get away from the fact that we want to own assets. We know that assets put money in your pocket. Liabilities. Take that money out. It's not just property, pensions, ices, investments, property, however, that is what assets are you building in your life that are putting money back in your pocket? Yeah, growth mindset. We don't know everything. We will never know everything. Everybody has something to teach us, and every day is a school day, yeah? And actually being comfortable that you don't know everything and that somebody can teach you something here, love that be a bit of an uncomfortable situation, but we're going to use that to our advantage, right? Yeah, income, income is the next one the money around you. Like, I think it's a bit of a fear around people of wanting to say, I want to earn more money. Like, out loud, that's okay. Money is a tool that you can do really cool things with. Yeah, and I'm out, I want more money. I want more money so I can do really cool things with it, whether that's experiences, whether that's you know, pay the bills, easier, whatever it is that you know why you want that money. What money do you need around you? Do you want around you? And how are you earning that? And then the last one is connections, the relationships with your romantic partner, or your children, your team, your parents, your audience, the connections that you're building around you, the relationships you have, and if all of those five areas are at a 10, and I mean, that's a really, really wealthy life.

Sarah Elizabeth  43:36

Yeah, yeah, absolutely, I love that. And how do you when you're like building as the bloomfields, how do you protect your relationship as kind of, almost like away from the brand, if you like, away from the business, because that can be all consuming at times, right? And I know we've talked about the time and managing that and making it for your wealthy life. What does that look like for you, too, in protecting your relationship?

Katie Bloomfield  44:08

It won't surprise you to know that we have a strategy for that as well. There's a couple of little secrets. We'll let you in on. A couple of little secrets here. Well, the first one's not so much of a secret. Do you want to share the seven you're I'm on a flow. I'm on a flow. Each of us go ahead and it, but so we have a 777, formula, right? And they get booked into I'm not the one who does that. He's the one who does it, right? Because I don't manage the diaries. Remember, 7774, minutes. So every seven days we just have, like, a small date together, which could be a coffee and a walk or a Starbucks, or where there's not there's no phones, just an hour. We've got a lot of kids. You know, doors don't get locked very often in the house and things like that. So just an hour every seven days, if it works for you, every five days. Do it every five eight, whatever you pick. The number, ours is every seven. Every seven weeks, we go on a bigger date. So, like it could be, I mean, we've been we do go and do either, like the cinema or a meal out, or what was it before that we did the tubing. What's that called?

Danny Bloomfield  45:23

Yes, like dry slopes. Like a dry slope. Do an activity? Do an activity like

Katie Bloomfield  45:31

spa day, a spa day, yeah, just something where we spend a bigger amount of time together. You know, we're off the day, off work, maybe the kids are at school or whatever, and we'll just spend the day together like and again, less phones, more connection, just focusing on ourselves. And then every seven months, we tend to we go away for a minimum of 24 hours. This year, like so in March, we went to to to Egypt for four nights. Amazing. Last week, we went to Manchester for two days. So it doesn't, you know, sometimes it's a longer one, sometimes it's shorter, yeah. What can you build into your life? So we're very intentional about that connection, because we know that we we sit at the top of everything, like the businesses, the family, the kids, the vision, we sit at the top of everything. So it's very important that we own that, and our relationship gets worked on as much as everything else. Yeah.

Danny Bloomfield  46:40

Sorry, Sarah, that's just like we, we, we know that if we're not right, that affects loads of other people and loads of other relationships. So ourself. That's that's a really key like strategy that we have. But so we've got, we've got a vision and mission statement right now for all of the businesses, but we have one for us and our family as well. Our overall life includes our businesses in there. So our relationship, and it's something along the lines of alluding to, we're still going to feel like we're in our honeymoon period, even when we're old and grey, so even beautiful, yeah, because that's like, what? What do you want? What do you want that feel like? You want it to feel like Disney magic, don't you? You want it feel your fairy tale. And if you want it to feel like that, do everything you can to keep hold of that. So it's that's written into as part of, as part of other stuff, like how much money the contract we want to be earning, or what, what sort of wealth we want to have, or financial security or like, what? Where do we want to be living? What do we want our typical weeks to look like? What do we want our relationship to look like? That is written down in a very descriptive statement as part of our life vision.

Sarah Elizabeth  47:57

That is amazing. I don't think I've ever heard of anyone do that. That's amazing. I love that. You're very, very strategy led, aren't you? Now, talking of strategy, you have a day coming up, haven't you? So tell us about your strategy day you've got coming up.

Danny Bloomfield  48:15

Well, we've got Thank You. Strategy is, strategy is a key part of everything we believe in, but so is execution, and we call that our it's all about the sex strategy. So one of the things I love that own reinvention and part of our success that we're having, which is what success looks like for us, is because we combine the two. And a lot, a lot of what we were seeing and what we were part of before is, you know, Let's chuck it out to the universe, law of attraction, and it will happen. Let's just sit and wait, or let's just be busy every day and work really hard. And then things will happen. It's not either of those two in an isolated world. It's it's combining, what is the strategy and what do we want things to look like? What do we need to be doing? And then let's get on and execute it, and then we'll check back in and see whether we're on track, and then we can carry on doing what we're doing or tweak it slightly. So we've, we've put together a strategy Day, which includes both strategy and execution, to get people going out of the room by the end of the day, move forward. And it's about results. We want. We want people to feel that shift and get that change. So the stuff we've been talking about today, the stuff we talk about regularly, is all included. It's a bit of a whistle stop tour of a little bit of everything, but to really help the delegates move away with real clarity and real focus on what they want, but also. How to get there. I

Sarah Elizabeth  50:01

love that. I'm going to be there. I'm coming. So that's in November, isn't it?

Katie Bloomfield  50:10

November? Yes, November 21

Sarah Elizabeth  50:17

if they if they want to join that or if they wanted to download your wealthy playbook as well, because they because that's free, isn't it, so if they want that, where do people find you?

Katie Bloomfield  50:27

Well, on Instagram. We are at the Bloomfield life or Facebook. Katie Bloomfield, Danny Bloomfield, separately or separate? Yeah, we've got our own

Danny Bloomfield  50:38

profiles on as well. We main on

Katie Bloomfield  50:41

now. Yes, we have got a joint one. Is probably the best. Instagrams probably the best one. Just send us a drop us a message, and we will send it straight to you, or send you the link for the for the strategy day. I don't know if they're going in the show notes, but yeah,

Sarah Elizabeth  50:53

yeah, I'll put that all in there. 

Katie Bloomfield  50:54

Yeah, that's amazing. We'd love to hear from you.

Sarah Elizabeth  50:58

Yeah, no, that's brilliant. Thank you so much. I hope you loved that as much as I did. I knew Danny and Katie would bring some very raw honesty to this conversation, but the thing that always gets me is how human their story is. It's not about being fearless. It is about staying in the room when it's super fucking messy and doing it anyway. So if today's chat sparks on it for you, do yourself a favour, go and follow the Bloomfields. They share the real stuff, not just the Instagram ready version, and it's exactly the kind of sharing so many of us need. So thank you. Thank you. Thank you for being here for Katie and Danny and thank you for listening and being here in the reinvention era. Thank you both. I will be back in your beauts. Badass earbuds again next week with loads of love. Bye.